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Identity guidelines

Thank you for joining us in proudly sharing the VCU Massey Cancer Center name. The Massey identity (name, logo and sunburst element) should be represented in a consistent manner, providing the Center with a visual signature for all electronic and printed communications.

The guidelines and tools on identity and nomenclature available on this site are provided for all clinical, research and administrative staff at VCU whose work involves cancer. Before using the Massey logo, please carefully review the identity guidelines by downloading the below Massey identity manual and graphic element guide, and contact the Communications Office at Massey for further assistance.

Patients, supporters, friends, affiliates and partners of Massey should contact Massey’s Office of Communications and Public Relations for approval before officially using Massey’s name, logo and other identifying materials.

The Massey name should be synonymous with all cancer research, treatment, education and outreach at Virginia Commonwealth University. “Virginia Commonwealth University Massey Cancer Center” is the preferred way to identify our institution on first reference. Subsequent references can be shortened to VCU Massey Cancer Center, Massey Cancer Center or Massey.

Guidelines for research personnel

Researchers should include the Massey name on all external materials related to cancer research at VCU. In particular, articles sent to research journals should identify member researchers as part of “Virginia Commonwealth University Massey Cancer Center,” in addition to specific department names.

Example:

Jane Smith, Ph.D.,
Virginia Commonwealth University
VCU Massey Cancer Center and VCU Department of Biochemistry and Molecular Biology

All cancer-related research posters should be on the Massey poster template. All cancer-related presentations should be on the Massey presentation template. In cases where other VCU schools, departments or institutes also contributed to the research, include their names, too.

Guidelines for clinical personnel

The Massey name should be used to identify the cancer care provider at VCU. Our goal is to make Massey the oncology brand of choice throughout the region, and we should reinforce that brand name as much as possible.

Although most of our clinicians are employed by the VCU Health System, the brand name we should always present to oncology patients and referring physicians is VCU Massey Cancer Center. Massey-branded lanyards for name tags, embroidered white lab coats, correspondence and business cards should all be used by clinical staff. All cancer-related presentations should be on the Massey presentation template.

Logos

Visual consistency is important in building a brand. The Massey identity mark (logo) and its elements may not be modified. Elements include font and colors, as well as the scale and proportions of the logo. The Massey identity mark consists of the “burst” graphical element, the “Massey Cancer Center” typography and the VCU master brand mark, which includes the “VCU” typography and “seal”. The typography used in Massey’s identity mark is Univers (a sans serif font) and Weis (a serif font).

Before using the Massey identity mark, please carefully review the Massey identity manual and Graphic element guide for comprehensive logo usage guidelines, and contact the Communications Office at Massey for further assistance.

The primary Massey logo is known as the vertical identity mark.

Massey vertical logo 

A secondary Massey logo, which is known as the horizontal identity mark, is available for use when space does not allow for the primary logo to be used.

Massey horizontal logo 

Other variations of the logo may be used in special cases and on very select items to accommodate size, space and/or production restrictions and specifications, such as the “simple seal identity mark” for embroidery and the “word mark,” which is in Univers 57 condensed font. Please contact the Communications Office for approval to use these limited-use logo versions.

Massey restricted use logos 

Both the primary (vertical) and secondary (horizontal) logos are available below to download in the following color versions to serve varying needs: four color (preferred), color reverse, black, gold and white. These files are provided in both png and eps format to accommodate low- and high-resolution usage. Contact the Communications Office if you need additional file format types, such as TIFF or JPEG.

PNG files (for everyday, lower-resolution needs, such as MS Office documents, Web pages and e-mail):

Download our PNG logo set. This file includes:

  • Color vertical logo png format, preferred primary identity mark‌
  • Color horizontal logo png format, preferred secondary identity mark‌‌
  • Color reverse vertical logo png format, for use on black background‌
  • Color reverse horizontal logo png format, for use on black background‌
  • Black vertical logo png format, for one- or two-color pieces with light background‌
  • Black horizontal logo png format, for one- or two-color pieces with light background‌
  • Gold vertical logo png format, for one- or two-color pieces‌
  • Gold horizontal logo png format, for one- or two-color pieces‌
  • White vertical logo png format, for one- or two-color pieces with dark background‌
  • White horizontal logo png format, for one- or two-color pieces with dark background‌

 

EPS files (for higher-resolution needs, such as large-format pieces like posters, promotional items like pens and professional print collateral like brochures)

Download our EPS logo set. This file includes:

  • Color vertical logo png format, preferred primary identity mark‌
  • Color horizontal logo png format, preferred secondary identity mark‌‌
  • Color reverse vertical logo png format, for use on black background‌
  • Color reverse horizontal logo png format, for use on black background‌
  • Black vertical logo png format, for one- or two-color pieces with light background‌
  • Black horizontal logo png format, for one- or two-color pieces with light background‌
  • Gold vertical logo png format, for one- or two-color pieces‌
  • Gold horizontal logo png format, for one- or two-color pieces‌
  • White vertical logo png format, for one- or two-color pieces with dark background‌
  • White horizontal logo png format, for one- or two-color pieces with dark background‌

 

For assistance accessing information related to our programs, please contact John Wallace.

Logo colors

Massey logo colors

Logo colors are considered integral elements of the identity mark design and should not be altered. The Massey logo colors are as follows:

  • VCU gold, which is PMS 130C for coated paper. For uncoated paper, it is PMS 109U. The four-color process for the gold is Cyan=0, Magenta=30, Yellow=100, Black=0.
  • VCU gray, which is PMS Cool Gray 8C for coated paper. For uncoated paper, it is PMS Cool Gray 8U. The four-color process for the gray is Cyan=0, Magenta=0, Yellow=0, Black=80.
  • Black‌

If you are having materials professionally printed for brochures or other uses, please share the above PMS colors with your vendor so consistency can be maintained.

If the color must be altered for one- or two-color print pieces, or for thematic purposes for an event or website, the logo must be changed to one color. An “all black” or “all white” or “all gold” version of the logo is acceptable in these cases.

Please consult with Massey's Office of Communications and Public Relations to determine the most appropriate representation of the logo in order to protect the Massey brand.

"Burst" graphical element

Massey burst graphic

The Massey burst (also known as sunburst) may be used as an accent or flourish to add visual interest. The burst is not intended to replace the Massey identity mark and must be used in conjunction with it. The entire burst, half of the burst or a quarter of it may be used only in the approved logo colors.

The burst is available below to download in the following color versions to serve varying needs: gold (preferred), black, gray and white. These files are provided in both png and eps format to accommodate low- and high-resolution usage. Contact the Office of Communications and Public Relations if you need additional file format types, such as TIFF or JPEG.

PNG files (for everyday, lower-resolution needs)

Download our burst logo set, PNG files (for everyday, lower-resolution needs) and EPS files (for higher-resolution needs). This set includes:

  • Gold burst, preferred‌
  • Black burst
  • Gray burst
  • White burst

 

Massey stationary

Massey-branded stationery templates are in VCU-approved format. They allow for departments to order stationery as needed and to customize department names and addresses on letterhead, envelopes, business cards, appointment cards, mailing labels, notepads and note cards. Generic versions of these items (without department names and addresses) are also available for ordering.

Visit the VCU stationery eCatalog to view your stationery choices. Enter your e-ID at the prompt and then register your information to continue to the catalog.

Once you’ve made your selection, submit your request through your usual supply-ordering process. For VCU Health System employees (including MCV Physicians and MCV Hospitals), place an online order with a Lawson/MAS code. For VCU employees, contact your department administrator about paying with a P-card and placing an order through eVA. For staff employed directly by Massey, request your stationery order by e-mailing masseyorders@vcu.edu.

For questions regarding stationery orders, please visit the VCU stationery website, email stationery@vcu.edu or call (804) 827-1480.

Address examples:

(VCU Massey Cancer Center logo is pre-printed)
Dalton Oncology Clinic North Hospital,
Ground floor 1300 E. Marshall Street
Richmond, Virginia 23298
(804) 828-7999

(VCU Massey Cancer Center logo is pre-printed)
Acute Care Oncology Critical Care Hospital, 2nd floor
1213 E. Clay Street
Richmond, Virginia 23298
(804) 828-9199

(VCU Massey Cancer Center logo is pre-printed)
Goodwin Research Laboratory
401 College Street
Richmond, Virginia 23298
(804) 828-0450

In addition to printed stationery, Massey-branded electronic letterhead is available to be ordered through the VCU Marketing Office that you can customize with your name and address. To order, please complete the stationery order form and either fax it to (804) 828-8172 or email it to stationery@vcu.edu. For more information, call Linda Williams at (804) 827-1480.

Generic electronic letterhead is also available below to download, including memo and fax templates in MS Word format.

Presentation template image

All cancer-related presentations at VCU should be on the Massey presentation template. Presentation templates featuring the Massey identity mark are available below to download in MS PowerPoint format. They include three background color choices -- white, white with burst and blue -- in both widescreen and standard size for a total of six options.

Download presentation formats. File includes:

  • Widescreen size -- white background
  • Widescreen size -- white background with burst
  • Widescreen size -- blue background
  • Standard size -- white background
  • Standard size -- white background with burst
  • Standard size -- blue background

Tips for converting an old PowerPoint presentation to the new template

The below tips are designed to help you convert an older PowerPoint presentation into the new Massey template. The conversion will only take a few minutes for most standard text slides.

  1. Select and download the correct PowerPoint template for your audience from above. Be sure to save the PowerPoint template file to your computer’s desktop.
  2. Open that template by double clicking on it from your desktop. Once open, DON’T click on the “New Slide” icon! Instead, click below the button on the small arrow next to the text label reading “New Slide”. ‌
  3. You will then see a thumbnail image of all of the slide masters available in the template; at the very bottom, select “Reuse Slides”.
  4. A Reuse Slides box will open on the right of your main PowerPoint screen.
  5. In the Reuse Slides box, click the “Browse” button and then select "Browse File".
  6. Locate the older PowerPoint presentation to be converted and click the "Open" button. A thumbnail image of all of your original slides will appear in the Reuse Slides box.
  7. Use the right click of your mouse on any one of the original slide thumbnails and select “Insert All Slides”.
  8. Your original slides will be updated appearing as new slide pages in the new PowerPoint presentation template.
  9. Most standard text slides will convert automatically to the new format. More complex slides may need minor adjustments to follow the new format. Use the “Layout” button to select a different slide master for individual slides.
  10. Save and name your new PowerPoint presentation.
  11. Contact the Office of Communications and Public Relations at Massey if you need further assistance.

Massey poster template

All cancer-related research posters at VCU should be on the Massey poster template. In cases where other VCU schools, departments or institutes also contributed to the research, include their names, too.

The poster template featuring the Massey identity mark is available below for download in MS PowerPoint format and in four sizes: 4-, 6-, 8- and 12-foot posters.

Download all poster templates. File includes:

  • 4-foot poster template– MS PowerPoint format
  • 6-foot poster template– MS PowerPoint format
  • 8-foot poster template– MS PowerPoint format
  • 12-foot poster template– MS PowerPoint format

Massey lab coat

White lab coats embroidered with the Massey logo are available to order through the MCV Campus bookstore. The format allows for two lines of text below the logo for your name and your department’s name. Lab coat options are available to view online at the vendors' website, but it's best to visit the MCV bookstore to try them on.

VCU or VCUHS employees who work with cancer research or clinical care can order a lab coat with the Massey logo by visiting, calling or emailing the MCV Bookstore and placing the order through their department’s normal lab coat purchasing process at either the department’s or the employee’s expense, depending on departmental policy. Please check with your department’s administrator if you’re not sure.

Staff employed directly by Massey may order lab coats through the Massey Business Office. After selecting the style and size of your lab coat, complete and submit the Lab coat order form to masseyorders@vcu.edu.

To contact the MCV Bookstore, call (804) 828-0336 or email Katelyn Reinecke, store manager, at kreinecke@vcubooks.com. The bookstore is located at 601 North 10th Street, Richmond, VA 23298.

It’s important to identify Massey in your e-mail signature if your work is cancer-related. Because many Massey-related personnel have several titles or work for multiple entities, include those titles and entities as well. Noting the Massey URL (masseycancercenter.org) is also highly recommended. If you would like to include the Massey logo in your email signature, the preferred identity mark for this purpose is the color horizontal logo, and it is available below to download.

Email signature logo

 

Example of a clinical faculty e-mail signature:

Mary Helen Hackney, M.D.
Hematologist-oncologist
VCU Massey Cancer Center
Associate professor, Division of Hematology, Oncology and Palliative Care
VCU School of Medicine
(Contact info)

 

Example of a research faculty e-mail signature:

Andrew C. Larner, M.D., Ph.D.
Co-leader, Cancer Cell Signaling research program
Martha Anne Hatcher Distinguished Professorship in Oncology
VCU Massey Cancer Center
Professor of biochemistry and molecular biology
VCU School of Medicine
(Contact info)

 

Example of an administrative staff e-mail signature:

Amanda Martens
Director of human resources
VCU Massey Cancer Center
(Contact info)

NCA50 logo

Massey Cancer Center employees and representatives are encouraged to use branded Zoom backgrounds when giving virtual presentations. There are eight background templates available for use. If you require any assistance with adding and applying a background to your video call, please feel free to reach out to the communications and marketing staff.

NCA50 logo

2021 marks the 50th anniversary of the National Cancer Act. This landmark legislation was instrumental in broadening the establishment of multiple new cancer centers -- like VCU Massey Cancer Center -- designated by the National Cancer Institute (NCI) to conduct cancer research and training. The National Cancer Institute has launched a year-long communications campaign to commemorate the anniversary of this historic event, and Massey is joining NCI and other NCI-designated cancer centers in helping to raise awareness of the progress that we’ve made in the last 50 years since the signing of the NCA.

To help our Massey researchers, clinicians and staff participate in the commemoration, we have customized and made available several tools, including Zoom backgrounds and PowerPoint templates. Thank you for joining the conversation and helping to spread the word about the accomplishments made at Massey and NCI Cancer Centers in the last half century.